Jul 18, 2014 How to Write a Killer Sales Email Customers are more likely to respond to emails that are short and sweet and get right to the point. By Geoffrey James Contributing editor, Inc.com @ Sales.
. The Opener.
This is what the recipient sees in the inbox. It consists of the Subject and the first 20 or so words of the email. If the opener is intriguing, the email gets opened; if the opener is boring, the email is skipped or deleted. The Benefit. This is the meat of the email. It explains why the customer should be interested in what you've got to offer.
If the benefit is clear and understandable, the email gets read; if the benefit is obscure or complicated, the recipient ignores it. The Closer. This is where you tell the recipient what to do next (i.e., the 'call to action') along with your contact information. If the closer is simple and easy, you get a response. If it's complicated and onerous, you don't. Subject: Trade Show AppDear John Doe:I hope you are having a great day!My company XYZ LLC provides online and mobile apps that provide attendees with an opportunity to plan and connect for the conference before leaving for the event! It's a way to create buzz, communicate with your attendees, network, schedule meetings in advance, and exchange information.Networking is important at events; however, we do have some clients that go with just a basic app that strips all of the interactive features out of it.
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We can accommodate a solution that is right for your event. We power similar conferences like yours and I guarantee you would find it beneficial.To learn more visit our website and watch a short video. Please let me know when we can arrange for a demonstration over the phone.
Feel free to call if you have any questions. My number is 603-555-1212.Sincerely Yours,Jane SmithAccount Manager, XYZ Corp.1976 Prairie Street, Gardena, CA 90024213-555-1212 x [email protected]. My company XYZ LLC provides online and mobile apps that provide attendees with an opportunity to plan and connect for the conference before leaving for the event! It's a way to create buzz, communicate with your attendees, network, schedule meetings in advance, and exchange information.Networking is important at events; however, we do have some clients that go with just a basic app that strips all of the interactive features out of it.
We can accommodate a solution that is right for your event. We power similar conferences like yours and I guarantee you would find it beneficial.
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